Sustainable Communications Design
The weight of paper is measured in GSM - grams per square metre. Most of the time, we don’t even think about it. We switch on the studio lights, paint a theatre set, install an exhibition or load the next ream into the press. Every industry has a footprint. Ours is deeper than most.
With the advent of viable alternative delivery methods such as e-readers and print-on-demand, design professionals are increasingly conscious of their environmental responsibilities. GSM is a bi-monthly publication that promotes sustainable design practice and lifecycle thinking, drawing on the expertise of Australia’s most innovative creative leaders.
We can learn to tread lightly. We can set an example for our industry. We can share the success stories. It’s all about reducing the environmental impact of our profession, one precious gram at a time.
RRP (DIGITAL): A$6.00 per digital edition. Available for download in Portable Document Format. Adobe Acrobat required; enhanced with Realview. Annual digital subscription (6 Editions): A$30.
RRP (PRINT-ON-DEMAND): A$10 per print edition, 100% recylced paper certified by the Forest Stewardship Council. Annual print subscription (6 Editions): A$50.
Edition One
Out June/July 2011, pp.64
Highlights of Edition One
'Fluro is the new fur’
Aaron Colter, materials scientist and conservator, Gallery of New York and Karen de Lange, Production Manager, High Impact Advertising, take a historical look at the visual merchandiser’s love affair with heavy metal inks.
Aaron Colter, materials scientist and conservator, Gallery of New York and Karen de Lange, Production Manager, High Impact Advertising, take a historical look at the visual merchandiser’s love affair with heavy metal inks.
‘Principles of Eco-Design’
Mark Hunter, lead designer Creative Planet International, provides a comprehensive overview of the environmental challenges faced by 21st century visual communicators, from ink selection to studio power-saving. Includes an A-Z terminology glossary and a pre-press checklist.
Mark Hunter, lead designer Creative Planet International, provides a comprehensive overview of the environmental challenges faced by 21st century visual communicators, from ink selection to studio power-saving. Includes an A-Z terminology glossary and a pre-press checklist.
‘Cut and Paste’
Illustrator Kirsten Hooper from Freemantle Arts Workshop offers a clever crash course in recyclable self-promotion for Generation Z designers.
Illustrator Kirsten Hooper from Freemantle Arts Workshop offers a clever crash course in recyclable self-promotion for Generation Z designers.
‘The Light Way to Low Impact Emissions’
Production Manager Karen de Lange discusses her new state-of-the-art green studio and the lighting solutions that have halved High Impact Advertising’s greenhouse emissions.
Production Manager Karen de Lange discusses her new state-of-the-art green studio and the lighting solutions that have halved High Impact Advertising’s greenhouse emissions.
‘Green Catalogues for Fair Trade Organisations’
Gillian Tate, creative director for Laos Creations, considers the challenges of responsible marketing on a limited budget. Laos Creations was established in late 2006 as a small project that taught jewellery making to young women and children living in rehabilitation shelters for victims of sex and labour trafficking.
Gillian Tate, creative director for Laos Creations, considers the challenges of responsible marketing on a limited budget. Laos Creations was established in late 2006 as a small project that taught jewellery making to young women and children living in rehabilitation shelters for victims of sex and labour trafficking.
‘The Big London Project’
Senior Graphic Designer Peter Taylor and his creative team at Elephant Communications tackle their biggest eco-design challenge yet; the creation of the London Bridge Olympics Curtains.
Senior Graphic Designer Peter Taylor and his creative team at Elephant Communications tackle their biggest eco-design challenge yet; the creation of the London Bridge Olympics Curtains.
‘Inside Out and Upside Down’
Set Designer Julian Kerr takes readers onto the set of Opera Australia’s latest production of La traviata, highlighting the benefits of reversible scenery and reusable props.
Set Designer Julian Kerr takes readers onto the set of Opera Australia’s latest production of La traviata, highlighting the benefits of reversible scenery and reusable props.
And much more...
ABOUT THE EDITOR
Holly Cochrane directs the editorial team for GSM Magazine. Holly holds undergraduate degrees in Communications and Multimedia Systems, and is currently undertaking a Graduate Certificate in Professional Writing. She has worked as a communications officer for the Victorian Department of Premier and Cabinet, GM Holden and the Department of Defence, and as a graphic designer for August Communications and Khmer Creations Cambodia.
